Google Adsense Global Settings Ads For Mobile Earning: Google AdSense is the most widely used paid ad program in the world for site owners and bloggers to generate income for their sites from relevant ads. As more people around the world adopt mobile usage, it becomes important to better AdSense ads for higher revenue on mobile traffic. Here, we highlight some of the global settings in Google AdSense that will enable you to place the AdSense ads for mobile devices and improve revenue.
Mobile Optimization is very basic yet crucial to business growth in the current trend. With over 60% of web traffic coming from mobile devices globally, having a mobile-friendly website and optimizing ads for the small screen is no longer an option [[1]](https://statista.com/statistics/277125/share-of-website-traffic-coming-from-mobile-devices/ Some benefits of optimizing AdSense for mobile include:
Higher Click-Through-Rates:
Therefore, mobile optimization improves engagement and the ability of ads to be clicked by users. – Increased Earnings: Mobile has become a contributing 60-80% of overall earnings for most publishers who use AdSense. – Better User Experience: Since mobile-optimized ads do not interfere with user experience, they are likely to lead to low bounce rates.
Google Adsense Global Settings Ads For Mobile Earning�
Ad size optimization setting:
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Limitations:
If your website is fully mobile-optimized, you can benefit from this option. However, if you are using an iframe, you are not eligible for this option. Beware of using an iframe or making your website mobile-optimized.
How to Turn on Global Setting auto-optimization:
- Sign in to your AdSense account.
- Click Ads Overview.
- Click Global Settings.
- In the “Ad size” section, turn on Let Google optimize the size of your mobile ads.
Google will choose the best mobile ad sizes for you, based on what size performs best on your mobile traffic.
7 Important Global Settings for Mobile Earning
Here are some key global settings in AdSense that publishers must adjust to boost earnings from mobile traffic:
1. Ad Size Adjustment
AdSense has several universal ads that automatically adapt to the screen size of the accessing device. Some top-performing mobile ad units are: –
- In-article responsive ads
- Anchor/Link units
- In-feed adaptive banners
There are high chances of improving viewability by using the correct ad sizes and categories.
2. Ad Limit Adjustment
You can set a global daily budget or set an individual budget for a specific ad zone depending on the engagement. Since mobile screens are small, it is okay to set the right ad limit in order to prevent compromising content display.
3. Site Layout Declaration
If your site is mobile, you can include mobile-optimized AdSense or use a responsive design within AdSense global settings. It also aids in placing appropriate advertisements for your website or blog layout.
4. Auto Ads
Take advantage of the successful Auto ads for mobile that include site-wide responsive ad banners which adapt to the device being used and even the page orientation.
5. Page Level Ads
Page level ads such as the anchoring ads on pages can increase the views and should make the number of ads witnessed per page to about 2-3 for the sake of the mobile customers.
6. AMP Optimized Ads
If you work with Google’s AMP, turn on AMP-optimized ads to get the most out of such traffic.
7. Interstitial Ads Mobile
interstitial advertisements appear on the top or bottom of a Web page while users are transitioning from one page to another. But don’t go overboard in embedding these since they are annoying if they are too obtrusive.
8. Testing
Tests different ad formats, locales, layouts, and colors to discover the most appropriate strategy for monetizing mobile advertising.
Conclusion
Designing ads for the mobile web is critical in present-day marketing, but it is also a process that must corrected periodically in consideration of the AdSense reports. concentrate not only on profit but also on mobile user experience to justify sustainable revenue in long term. Continue testing and adjusting global assets, ad formats, and kinds of pages and positions, using RPM, CTR, viewability rate, and so on to reflect the changes’ effectiveness.
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